2012年5月31日星期四

E-commerce Products Rating System

E-commerce Products Rating System,hogan

Having a products rating and review function on your e-commerce web site can really enhance your business. It is a great sales tool to help buyers make their purchasing decision. Throughout the years as online shopping has increasingly grown in popularity, more and more ecommerce businesses are starting to use this kind of rating and review system. Well known online retailers such as Amazon have made it an integral part of the online shopping experience. Consumers can find out what to expect if they buy the product and can read about how other people feel about the product. This will help you not only build trust for your products but also for your store.

A large percentage of online shoppers go on the internet to research products before they buy. As a matter of fact,christian louboutin soldes, recent studies have shown that 77% base their decision to make a purchase on products rating and the reviews of other customers. 63% of consumers are more likely to purchase something if they see reviews and 59% value the critique of real people instead of experts. Online shoppers are now used to reading and writing reviews as well as basing a product's quality on user ratings.

There are several advantages for having a products rating and review function included in your online store. Here are just a few of them:


You receive free word of mouth advertising

Product reviews contain user generated content that is constantly being updated so search engines will continue to crawl your product pages

User reviews will contain keywords that you might not have optimized for such as competitor brands,billige MBT Schuhe, which will also help your search engine rankings

There is a good chance that consumers who write a review on your site will also leave a review on other websites linking back to your product page, thus boosting the number of backlinks to your website

Consumers are more willing to buy from your online store

These reviews can help you determine which products are worth keeping and which ones you should get rid of

So what happens when you receive a negative product review? Often times bad reviews are not as detrimental as you might think. Negative reviews are actually be necessary in order to preserve an ecommerce website's credibility. An e-commerce site with nothing but good products rating and reviews will seem less genuine in the eyes of a consumer. A product that has an equal amount of positive and negative reviews or a majority of good and a few bad reviews is very prevalent. If you sell an entire line of similar products,christian louboutin soldes, your overall product sales should still increase even though a specific product with bad reviews will receive less sales. Bad ratings and reviews can also help reduce the amount of returns or complaints, because the consumers should get a good idea of what to expect when they receive the item.

The more people who spend time writing a product review on your site the better. Not only does it show that your products are popular,mbt zum Verkauf, but also that there are many people purchasing from your online store. A good method to get more people to review your products is to ask them after some time has passed from the date of purchase. You can offer them an incentive such as write a review for an opportunity to win a free gift,scarpe hogan, a discount or a gift certificate. It's important to make the products rating and review process as simple as possible,billige MBT Schuhe, include a star rating system and break it down into categories for more organized reviews.

Now is the time to set up a system on your ecommerce web site. Let consumers rate and review any or all of the products in your online store. With the right e-commerce solution,hogan vendita, you can easily manage ratings and reviews from your store admin and choose to either manually or automatically approve new submissions.



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